March 31, 2026
Pioneering Ethical AI: The Nordic’s First Licensed Digital Twin Commercial
We are absolutely thrilled to share a groundbreaking milestone we recently collaborated on: the Nordic’s very first commercial featuring licensed Digital Twins! Together with Smakis, Acasting, and Stenmark Casting, we helped bring a new campaign to life for the new drink “Smakis”, going from the initial brief to the final cut in just five days.
While the speed and capability of this technology are mind-blowing, what truly excites us is how perfectly this project aligns with our core values. As we step into this new era of AI-driven filmmaking, we believe deeply in keeping human participation and agency at the heart of the process.
By utilizing licensed Digital Twins, the real talents (like Elijah, one of the world’s first!) retain complete ownership, approval rights, and fair compensation for their digital likeness. This isn’t about replacing actors, it’s about participating with them. It provides a vital, ethical alternative to unauthorized deepfakes and ensures that humanity remains the anchor in our storytelling.
It is a massive leap forward for the industry, proving that technological innovation and human artistry can coexist.
Read the full press release here: Nordens första reklamfilm med licensierade Digital Twins